Wired has chipped in to the accumulating stories about how Google search results are being ”clogged by blogs”. They do it with stories like this:
”Scott Gowell, of Lansing, Michigan, had a similar experience after making a brief reference on his blog, Sinekow, to an incident at a local mall. Much later, when he looked up the mall online hoping to find a listing of stores, Gowell’s first search result linked to his own blog.
Another time, Gowell said, he and fellow students in a programming class posted a question online about how to implement a sound feature using Java 3D. The query generated a high enough search-engine ranking that many other novice programmers e-mailed the students with questions.”
I don’t think you can blame the blogs for this. The fault must be with the corporate sites being unable to update their sites. Google seems to be partial to fresh content, daily updates, new info. And should be. So if the mall in question couldn’t bother with updating their own info they only have themselvs to blame. I someone else writes anything about them, so be it. Let them suffer a loss in the struggle for positions on Googles search results. And as for the students, there is no better way to learn than to see other peoples problems and help sorting them out.
Wired goes on explaining what causes the corporate sites to loose rank to blogs and news sites. And there is nothing new. Except for the marketers at these coprorations. Now they suffer for using framed websites, java-generated links, session-ID’s and enormously long URL’s within their sites. Ha! I say. Let them have it.
This is a great incitament for them to go out and hire some competent people who knows how to make good websites that can be indexed by the search engines. That, and the quote from Fredrick Marckini, CEO of iProspect, pretty much sums up the problems with badly kept corporate websites: ”The Web is absolutely the great equalizer,” he said. ”Good content rises to the top on the Internet. It doesn’t matter if the medium is a blog or a corporate Web page.”