By now we all know the verb to google. It’s widely used in a distict meaning. But it turns out the Google legal departement doesn’t like it.
Look here for a note from a Google trademark counsel asking Paul McFedries to remove the verb from his Word Spy site. Now, I thought it was every product managers wet dream to have their trademark become a verb? But not this one…
You just can’t stop new words from evolving, and certanly not via law suits. I wonder if the Google trademark counsel read William Gibsons latest book Pattern Recognition? Me neither, but I know that he has used the verb to google in the concept of ”to google someone”.
So there. The word is litterarily established. Case closed?