Google don’t want us to ‘google’
By now we all know the verb to google. It’s widely used in a distict meaning. But it turns out the Google legal departement doesn’t like it.
Look here for a note from a Google trademark counsel asking Paul McFedries to remove the verb from his Word Spy site. Now, I thought it was every product managers wet dream to have their trademark become a verb? But not this one…
You just can’t stop new words from evolving, and certanly not via law suits. I wonder if the Google trademark counsel read William Gibsons latest book Pattern Recognition? Me neither, but I know that he has used the verb to google in the concept of “to google someone”.
So there. The word is litterarily established. Case closed?
January 13th, 2008 at 11:40 am
[…] emot det de kallar en urvattning av varumärket. Men det har de ingenting för. Vi säger googla, fast Google inte gillar det, vi pratar om masonit och plywood som om de vore material istället för varumärken. En Walkman […]