This morning, a very significant change was spotted in Googles index. For the first time ever, Flash .swf files are seen in the Google SERPs.
The issue is discussed at
If you want to see some examples, try just about any search including the term SWF. Most interesting is doing a search for ‘gerbil swf’, where the second result even has a ‘View as HTML’ link beside it. The link doesn’t actually work very well, but it is proof that Google now treats Flash files in a new way.
The text snipped shown in the screen dump above is clearly retrieved from the load screen of the swf file, and is probably embedded as pure text. I have some strong difficulties seeing even Google indexing image data as text…
However, I’m not quite certain if this is just pre-IPO hype, or an actual indexing of the contents of Flash content.