The site is used widely in countries where Google is banned (like China), and I can see how the chineese might find it just as easy to read as the original.
Also, if you try to search, you will have to enter the search phrase backwards. If you would try a search for Nikke’ss Index your would have to enter xednI s’ekkiN. That’s one of the great answers in the elgooG faq.
Note about Googleism
I’m sorry, about stealing the term Googleism for this category. But Googleism is such a wonderful word for what I, and many other webmasters spend to much time thinking about. How do our sites rank on Google (and other search engines)? Lately Google has been acting strangely, and since we can’t know for sure what’s going on, we guess and rant att SEO forums like SEOchat.com.
Now, get over to the Google mirror, and don’t forget to donate, they need to cover their bandwidth costs with all those chineese searches going on.