TradeDoubler, the pan-european affiliate-network, now introduces a pay-per-call service called td Talk. The service is ideal for more advertising more complex products than those that might be sold without any human interaction what so ever.
In high-value areas such as finance or travel, many customers want to talk to a human, rather than just placing an order right after clicking through from an ad or link on an affiliated website. A pay-per-call network such as td Talk delivers improved revenues for website publishers, supplying a way to easily promote more complex and high value products online for major advertisers. The website owner receives a commission for all the traffic you generate, whether it becomes a phone call, click or online sale.
First there was the cookie
I think the first step towards td Talk was when TradeDoubler realised that quite few site owners where willing publish this kind of high-value advertisements because of the lower lead rate compared to the click-through rate. TradeDoubler was one of the first affiliate networks to implement a cookie time with clicks, thus making it possible for website owners to receive a commission even when a potential customer would need time before make the purchase.
For the Swedish market, I’m quite convinced that TradeDoublers new service will be very successful in areas such as computers, mortgage loans, and travel.
Read more about TradeDoublers new service td Talk at